This is brilliant. DDB reduced printing paper consumption by 12% by installing an app that turns your pointer into a chainsaw when you’re about to print a document, and then makes a tree falling sound should you go through with it.
(via rachelmercer)
Ugh.
Everything trite and obnoxius about shitty cause marketing in one ensemble music video, for literally THE MOST IMPORTANT THING IN THE WORLD. We couldn’t get climacide.org funded, and these guys went and made a ‘we are the world’ style cover of Midnight Oil. I hope the catering was good, because we’re fucked.
I love the idea of an official “not recycling” logo, but it should look much worse than this.
(via yacht)
This is a great use of media dollars for the .000000002% of Toyota’s target demographic that lives in New York, already owns an iPhone, and has a place to park a Prius. It’s not at all award bait from an agency abusing their client relationship. Nope, not at all.
(via greyny)
Fisker Automotive, maker of the eco-sex-mobile Fisker Karma, bought an old GM plant in Delaware to manufacture an affordable line of plug-in electric sedans. Suck it, shitty gas-powered car companies.
Dear New York Times, please stop with this weekender crap. Paper isn’t a conversation, nor is it a language. No couple was brought together by smudging ink on their hands. If delivery is the highlight of someone’s weekend, they’re probably banging the paperboy. And the woman who planned her trip to Spain with a newspaper? She got there by clipper ship.
I feel for you, NYT. I really do. Blogs aren’t news, and I know it costs money to pay reporters to figure things out. I wouldn’t be opposed to paying for your content on-line, I just don’t want it littering my apartment. So hurry up with that coherent digital strategy, because these ads are killing me.
You might remember this story from almost a year ago, “Printing the NYT costs twice as much as sending every subscriber a free Kindle.” Not only would you stop hemorrhaging money, you’d have an excuse to make a new ad.
Wherever there’s a cause that warrants public service announcement, there’s an ad douche that wants to see models in their underwear.
(via thedailywhat)
