McCann put a montage of clips featuring Mad Men characters talking about what a shitty agency McCann is. Maybe they thought it was a positive change because it was actors? I don’t know what they were thinking, but Don’s expression pretty much sums up my thoughts. Yikes.
Venables, Bell & Partners for the HBO Home Video release of Will Ferrell’s “You’re Welcome, America: A Final Night With George W. Bush.”
This is brilliant. DDB reduced printing paper consumption by 12% by installing an app that turns your pointer into a chainsaw when you’re about to print a document, and then makes a tree falling sound should you go through with it.
(via rachelmercer)
I’d like to see more classic ads/promotions like this reproduced with as little editing as possible. I think all the progress we’ve made in customer research and media planning has taken a lot of the simple fun out of advertising. Sure, you can analyze the fuck out of what kind of person is going to buy condensed soup and what they might be thinking about at point of purchase and deliver a message about not having MSG or whatever, and you might see a slight incremental increase in sales that fiscal quarter. Good for you. But how fucking awesome is a goddamn can bag? And you know whoever had this can bag will always have good feelings about Cambell’s soup, no matter how mediocre the product really is. Can we go back to “make our brand fun so people will like us” as a strategy?
(via juliasegal)
Peter and I in the SS+K profile in the new Communication Arts (design annual), pp54-55.
Ugh.
Everything trite and obnoxius about shitty cause marketing in one ensemble music video, for literally THE MOST IMPORTANT THING IN THE WORLD. We couldn’t get climacide.org funded, and these guys went and made a ‘we are the world’ style cover of Midnight Oil. I hope the catering was good, because we’re fucked.
Socialnomics, a.k.a. why big ad agencies are failing, a.k.a. a giant whopping “DUH!”
(via greyny)
McGarry Bowen tried to come back from being made fun of for their hilariously embarrassing Miracle Whip campaign with an open letter to Stephen Colbert. Sorry guys, but you’re still the laughing stock of your peers, and most likely the 18-35 demo. Let’s just hope the morbidly obese midwesterners that actually eat this crap aren’t turned off by your 1990’s Mountain Dew version of a rooftop party.
For the record, Miracle Whip is just mayo with high fructose corn syrup. All the nasty, but now with diabetes.
See the original ad:
http://peachfuzz.tumblr.com/post/161607303
See Colbert’s version:
Text of the letter:
Dear Mr. Colbert,
Recently on your show, you tapped into a sore spot in our nation’s psyche: the eternal struggle between mayonnaise and Miracle Whip. And surprisingly, for a man of your impeccable intellect, you’ve chosen the wrong side. A side doomed to a painful, drawn-out, utter and complete defeat. Like the Plantagenets in the Hundred Years’ War. Or whichever on was the cat in “Tom and Jerry.”
Mr. Colbert, we found your attacks a little harsh, occasionally funny, and at times, wholly inaccurate (for the record, our target is 18-35, not 34). But unlike most advertisers who are so mayo, who would back down at the slightest whiff of controversy, and pull their advertising from not just your show but from your entire network and all its sister entities – we intend to do the opposite.
On Thursday, November 12, we will dominate the airspace on your show. With every commercial break, your viewers will be exposed to hardcore Miracle Whip attitude and revelry. You will see our legion of (as you call them) “mayonay-sayers” snarfing sandwiches topped with our one-of-a-kind flavor in a very cool and totally hip way. They will be in your face and massively dope. It goes without saying, they WILL NOT TONE IT DOWN. And you will begin to see the soft, bland white walls of the mayo empire begin to collapse under the weight of its own whipped-egg pretentiousness.
Think about it, Mr. Colbert. In a sense, we will own you.
We’re on a mission. We’re taking no prisoners.
We’re raising Hell, man.
THE BOLD MARKETING TEAM AT MIRACLE WHIP
(via 24isthenew25)
I used to work with this guy in Seattle. He worked on a couple of my campaigns and was a really nice, quiet guy. Everyone was really worried when he disappeared. It turns out he lived a secret double-life complete with separate bank accounts and deviant shit and bailed on his pregnant wife and two children. I’m glad he wasn’t murdered, but now I think he’s a real ass hole.
Nicholas found in CA:
http://www.kirotv.com/news/21564478/detail.html
His wife reveals his double life:
http://www.kirotv.com/news/18712980/detail.html
Can’t we just let gay people be gay instead of making them bottle it up as some secret until they go crazy and do horrible things like this? Everyone would have been totally fine if he felt he was allowed to be who he really is.
Monster dominates the top row. Amp has corn syrup in it and vitamin energy tastes like cough syrup.
(via thedailywhat)
Our Obama stuff in the next issue of Communication Arts, which I think is the Nov/Dec issue (not the Photo Annual). It will be the first time I buy a CA in almost a decade.
(via Matt)
