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Sep 22
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Absolut Sagmeister.

Watch the above video, and then click this link:

http://images.google.com/images?hl=en&client=safari&rls=en&um=1&sa=1&q=stefan+sagmeister&btnG=Search+images&aq=f&oq=&aqi=&start=0

Yeah.


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When I saw a snickers bar on my desk this morning…err…afternoon, I thought someone was making fun of me for my newish habit of keeping fruit on my desk. Then I saw the letter. It looks like Mars came to their senses and booted TBWA/Chiat/Day NY to the curb: http://www.adweek.com/aw/content_display/news/account-activity/e3i2abb9d0f8f4b8fdcbeff5636880b6a05 Chiat has done some really great work in the past. The “Here’s To the Crazy Ones” Apple manifesto was so inspiring and perfect that it nearly made me weep. The pillow fight spot for Absolut is a model of how to build an epic spot. Skittles leak? EPIC. Zach Galifianakis with Tim & Eric? BEST BOOZE AD EVER. Combos? I’ve actually looked up and watched those ads just for fun. And I hate ads! And the Be Kanye thing? Pretty decent. But lately I’ve been scratching my head about them. The awful Snickers campaign that has been all over the city was supposed to last FIVE YEARS. Yeah, FIVE FUCKING YEARS of “PUNNALICIOUS” staring at you on the train. And the Jameson “Maybe because it makes you drunk” campaign on the other side? Really? I thought that was some shithole local pharma shop, not a global agency. And what the fuck is up with the new Absolut spot that rips off Stefan Sagmeister’s “making type from pictures” schtick? If you’re going to be a hack, at least cover your tracks by not picking the guy every clueless first semester design student lists as his favorite designer. As for the Joy Division thing, well, you can try but no hack spot is going to take that song from me. Come on TBWA/Chiat/Day/Etc., we both know you asked for this. If Skittles and Absolut are paying attention, they’ll be next. The whole industry is in the toilet, it’s time to get your shit together or get out of the way. PS - I ate the Snickers and I want to hurl.

When I saw a snickers bar on my desk this morning…err…afternoon, I thought someone was making fun of me for my newish habit of keeping fruit on my desk. Then I saw the letter. It looks like Mars came to their senses and booted TBWA/Chiat/Day NY to the curb:

http://www.adweek.com/aw/content_display/news/account-activity/e3i2abb9d0f8f4b8fdcbeff5636880b6a05

Chiat has done some really great work in the past. The “Here’s To the Crazy Ones” Apple manifesto was so inspiring and perfect that it nearly made me weep. The pillow fight spot for Absolut is a model of how to build an epic spot. Skittles leak? EPIC. Zach Galifianakis with Tim & Eric? BEST BOOZE AD EVER. Combos? I’ve actually looked up and watched those ads just for fun. And I hate ads! And the Be Kanye thing? Pretty decent.

But lately I’ve been scratching my head about them. The awful Snickers campaign that has been all over the city was supposed to last FIVE YEARS. Yeah, FIVE FUCKING YEARS of “PUNNALICIOUS” staring at you on the train. And the Jameson “Maybe because it makes you drunk” campaign on the other side? Really? I thought that was some shithole local pharma shop, not a global agency. And what the fuck is up with the new Absolut spot that rips off Stefan Sagmeister’s “making type from pictures” schtick? If you’re going to be a hack, at least cover your tracks by not picking the guy every clueless first semester design student lists as his favorite designer. As for the Joy Division thing, well, you can try but no hack spot is going to take that song from me.

Come on TBWA/Chiat/Day/Etc., we both know you asked for this. If Skittles and Absolut are paying attention, they’ll be next. The whole industry is in the toilet, it’s time to get your shit together or get out of the way.

PS - I ate the Snickers and I want to hurl.


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